At Chromakey.co.uk, we are committed to protecting the privacy and security of our B2B clients and website visitors. This policy explains how we collect, use, and safeguard your data when you interact with our website and purchase our professional chroma key products and services.
1. Who We Are
Chromakey.co.uk is the data controller responsible for your personal data.
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Website: https://chromakey.co.uk
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Email: sales@chromakey.co.uk
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Registered Office: 52-56 Standard Road, London, NW10 6EU, United Kingdom
2. The Data We Collect
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
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Identity Data: Name, username, or similar identifier, and job title.
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Contact Data: Business address, billing address, email address, and telephone numbers.
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Financial Data: Bank account and payment card details (processed securely via third-party providers).
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Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
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Technical Data: IP address, login data, browser type and version, time zone setting, and location.
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Usage Data: Information about how you use our website, products, and services.
3. How We Collect Your Data
We use different methods to collect data from and about you, including:
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Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms on our site, opening a Trade Account, or by corresponding with us by post, phone, or email.
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Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing patterns via cookies and similar technologies.
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Third Parties: We may receive data from analytics providers (like Google), advertising networks, and payment processing services.
4. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:
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Performance of a Contract: To process your order, manage your Trade Account, or provide technical studio consultations.
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Legitimate Interests: To improve our products/services, keep our site secure, and for business management (e.g., sending you updates on new Digifoam technical specs).
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Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., tax records).
5. Data Sharing & Third Parties
We do not sell your data. We only share your information with trusted third parties to facilitate our B2B services:
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Logistics Partners: Courier services (e.g., DPD, DHL, or dedicated freight) to deliver your fabric rolls.
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Payment Processors: Secure gateways (e.g., Stripe, PayPal) to handle financial transactions.
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Technical Service Providers: IT and system administration services that support our website and CRM.
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Professional Advisers: Lawyers, bankers, auditors, and insurers.
6. International Transfers
If we transfer your data outside the UK (for example, if our servers are hosted elsewhere), we ensure a similar degree of protection is afforded to it by ensuring at least one of the legal safeguards is implemented.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, and contractors who have a business “need to know.”
8. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (typically 6 years for VAT and tax purposes in the UK).
9. Your Legal Rights
Under the UK GDPR, you have the following rights:
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Access: Request a copy of the personal data we hold about you.
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Correction: Request that we correct any incomplete or inaccurate data.
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Erasure: Request that we delete your personal data.
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Object/Restrict: Object to the processing of your data or request that we suspend processing.
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Transfer: Request the transfer of your data to another party.
To exercise any of these rights, please contact us at sales@chromakey.co.uk.
10. Cookies
You can set your browser to refuse all or some browser cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
11. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact our Data Privacy Lead:
Business Name: Chromakey Email Address: sales@chromakey.co.uk Postal Address: 52-56 Standard Road, London, NW10 6EU, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.