project Description
A dedicated “Tactics Hub” used by a major sports broadcaster for real-time 3D player analysis and “teleportation” interviews.
Project:
Interactive AR Studio Install
Category :
Fabric, Sports Broadcast
Clients:
Sky Sports
Date:
August 2025
Status:
Challenges
The studio was in constant use, with physical tracking markers being moved several times an hour to match different camera angles. Traditional tape-based markers were leaving “adhesive ghosting” on the fabric—sticky patches that reflected light differently and ruined the key.
Solution
We utilised the inherent Velcro-receptive nature of our Loop Nylon. We provided the client with custom-cut tracking markers backed with “hook” tape. These markers could be “snapped” onto the wall and floor instantly and removed without leaving a single trace or scuff. This turned a 20-minute recalibration process into a 30-second task.