project Description
A “Pop-Up” immersive experience where models walked through a digitally projected environment for a live-streamed fashion event.
Project:
Rapid-Deploy Portable Backdrop System
Category :
Fabric, Live Event / Fashion
Clients:
British Fashion Council (London Fashion Week)
Date:
February 2025
Status:
Challenges
The venue was a “Grade II Listed” building with a 3-hour “load-in” window. We could not drill into the walls, and we could not use any liquid-based “steaming” to get wrinkles out of the fabric due to the historic tapestries nearby.
Solution
We provided our Portable “Fast-Frame” System fitted with Bespoke Fabric Skins. These skins were engineered with a slight 2-way stretch. When clipped into our frame, the tension naturally pulled out all transit creases without the need for heat or water. The entire 10-metre wall was rigged, tensioned, and ready for camera in 45 minutes.